Fever Zine Lecture

Today we had Alex Zamora from Fever Zine http://www.feverzine.co.uk/ give us a lecture on the nature of Zines.

About Fever Zine

Independent magazines and zines are a growth market and a recently successful example of this has been Fever Zine. Fever Zine is a popular quarterly zine based in London.

Its contents focus mainly on music, art, DIY culture, trends and e-culture, with fashion, music videos and other zines also featuring heavily. The zine was created and is edited, by British music and arts journalist Alex Zamora with design by Simon Whybray.

According to its MySpace profile the publication is available at a variety of cultural hotspots in London such as the Institute of Contemporary Arts, as well as around the United Kingdom, however it is mainly distributed through the Internet.

The Lecture Highlights

- WIRED - we were told of how Wired Magazine linked up with Adobe to create an app for the Iphone.

•content designed specifically for the touch screen experience

•easy navigation methods, including an innovative zoomed-out "Browse Mode"

•the ability to browse image slideshows

•embedded 360 degree object viewers

•support for video and audio content

•the ability to rotate content using device accelerometer functionality

In addition, with this digital magazine concept, advertisers have new possibilities for displaying ad content. Advertisers can develop rich-media magazine "inserts" to provide expanded information to customers directly within the magazine experience — without directing the reader’s attention away to a Web site. Publishers can also offer expanded ad formats that include animation and embedded video. Finally, as is the case with most digital advertising, this new magazine concept opens the possibility for more precise advertising performance metrics beyond the comparatively crude audience measurement/ad engagement techniques in use today.

- FLICK THROUGH ZINE VIDEOS

People are starting to promote their Zines through flick through videos. They video themselves opening each page of the Zine so the viewer can get an idea of whats inside.

This is an example below:

Overall this lecture was really useful as we can consider how to make our website interesting and how to promote our Zine possibly through a flick through video.

Abbie xxx