Promoting the Zine

The promotion of the zine came in two forms; a gorilla marketing campaign and a online viral video campaign:

The Gorilla Marketing

A four day gorilla marketing campaign was conducted in order to place the zine in the mind of the consumer. On each of the four days poster were placed in familiar spots around the university campus. Each day a new element of the poster was revealed, leading up to information about the zine fair at Hopkinson Gallery on the 28th May.

Below are examples of the four posters that appeared each day:

Day one,           Day two,           Day three,         Day four

Online Viral Video Campaign

Social media sites are the backbone of our target demographic, we created a promotional video to be placed on facebook in order to attract consumers to the zine as well as the zine fair. The video is shown below:

Sofie xx