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Wednesday, 18 May 2011

The Illustrations

Illustrations of each artist were drawn to give the zine a hand-made feel...







Initial inspiration came from artists such as: Maria Cardelli, Tanja Szekessy, Chris Ede, Victoria Ball, Nadia Hunt and Russ Mills (shown below)



Maria Adams was my greatest source of inspiration, she mixes watercolour with thick black ink lines to create pieces which are bold yet remain feminine.


Sofie x

Promoting the Zine

The promotion of the zine came in two forms; a gorilla marketing campaign and a online viral video campaign:



The Gorilla Marketing

A four day gorilla marketing campaign was conducted in order to place the zine in the mind of the consumer. On each of the four days poster were placed in familiar spots around the university campus. Each day a new element of the poster was revealed, leading up to information about the zine fair at Hopkinson Gallery on the 28th May.

Below are examples of the four posters that appeared each day:

Day one,           Day two,           Day three,         Day four


Online Viral Video Campaign

Social media sites are the backbone of our target demographic, we created a promotional video to be placed on facebook in order to attract consumers to the zine as well as the zine fair. The video is shown below:







Sofie xx

Sunday, 15 May 2011

The Final Website


The website is an extension on the zine, where the chosen artists are showcased in more detail and the runners up are credited.

Homepage

This page is the first thing visitors see when viewing the site, it takes you to the many different pages featured below:


Gallery


Here is where the runners-up from each monthly brief are display.



May Winners

Each monthly winner has their own section of the website, each image is linked to their own 'profile page'.



Each 'profile' page looks similar to the one below, it includes the winning entry and a description, as well as a small downloadable portfolio.



Click on interview with the artists and you will find a complete interview with the artist, parts of which are included in the printed zine.

The contact page allows visitors to make comments and send them straight to the 'stalker zine' email address.

The buy section advertises who to buy a copy of the zine.


The website is in keeping with the branding of the zine and is a vital part in the communication strategy. The webstie address is:


http://www.stalkerzine.moonfruit.com/




Sofie x

Next Stages

After the winners were chosen an email was sent to each person congratulating them:


Congratulations!

You have been selected as a winning entry for the Illustration category. We were extremely impressed with your entry and would love to feature it in our Zine.
We will contact you Monday 9th May with further details of your involvement. This will entail telling us a bit about yourself and sending us a small PDF portfolio alongside a current photograph of yourself (our creative team are keen to use this in order to generate an illustration for the zine.)

Many thanks,
Editors of Stalker Zine


Further emails were sent with the requirements for stages two and three, below are copies of these emails:

What is the zine?

Why Stalker? - 'Stalker' is a term known widely to mean someone who follows another person on Facebook. We would like to combine this idea with the traditional form of a zine; creating a 'stalk my work' theme throughout; the reader can stalk the work of the creative instead of their everyday life.
The website (under construction) will showcase the best entries from our open brief, alongside the winning entries. It will be a place for creatives to browse what others have tackled the monthly brief and to gain inspiration for their own work.  

What does the zine look like?

The zine is going to be laid out differently to the A5 booklet norm. Rather than this, Stalker want to give the 6 best artists from that month's open brief, the opportunity to have their own mini zine. Your winning A3 entry will appear as a poster which will then fold down into the mini zine. The reverse side will include an illustration of yourself, an edited sample of interview questions and answers and a few examples of your portfolio. The 6 mini zines will then be stacked, tied and sold as a package. See the example attached for the zine layout (PDF or Word depending on your Computer!)

The next stage

There are two more stages we wish for you to complete in order for us to edit the content and publish the zine.

Stage One - to be completed and sent back by Midday Thursday 12th May

 Email a recent up-close photograph of yourself that you'd be happy for our creative team to re-produce as an illustration
Please answer the interview type questions on the attached word document, providing as much detail as you can. This is a chance to showcase your personality and a selection of your answers will feature in the zine.
Stage Two – to be completed and sent back by midday Monday 16th May
Send us a small selection of your past and current work (JPEG, PDF or something similar like Flikr – no more than 6 pieces) to give us a flavour of the work you produce. Please also provide a short description of each piece. 
Write a couple of sentences providing a background and explanation to your winning entry.
We thank you for your efforts so far and if you have any qustions regarding the next stages please feel free to email the team and we will be happy to answer,
Editors of Stalker Zine

Attached were some interview questions listed below:

Stalker Interview Questions

1. Write us a short piece about your work and the things that

influence your style.

3. Tell us your ambition and how you’ll get there?

4. What’s your guilty pleasure?

5. Would you prefer to be a gorilla with a human brain or a human with a gorilla brain and why?

6. What’s the most unusual thing you’ve brought home after a night

7. Describe the naughtiest thing you’ve ever done.

8. What’s the love of your life?

9. Share your 3 all-time favourite tunes…

10. If you could ‘stalk’ anyone at all, who would it be and why?

Sofie x

Saturday, 14 May 2011

Winning Entries

Here are the final six winning entries that were chosen along with a short description about each:

Hannah Crackett

To me, ‘stalking’ suggests a way of moving and behaving that’s quite sinister and predatory. I wanted to try and create the feeling that something was being hunted and a creature whose body enabled them to move quietly and quickly. The illustration’s supposed to be quite ambiguous so people can fill in the back-story for themselves. It’s meant to make viewers feel quite uncomfortable.



Joseph Horton

The concept of this piece was celebs exposed to 'stalkers' whether it be fans or the paps the text is personal expriences that happened to them, tweets and tour dates etc. The rips in the paper are to symbolise peep holes and give the element of spying.



Joe McCarthy

After great difficulty trying to photograph the effects of sport on spectators at pubs, bars, and professional football matches I decided to take a different approach. I decided to photograph the football match through the television screen, creating highly pixelated images that are not unlike those created by surveillance cameras.
The images produced are a comment on censorship and copyright in sport (especially football), how can football clubs justify the surveillance, filming, and stallking of fans, spectators, officials and players but not allow the general public to do the same?  From the seat in my living room I am able to stalk and photograph whatever the television screen allows me to.




Martha Glass

Central New York, a man crosses the road carrying a portfolio and some keys, his gaze glancing just to where my camera lens is pointing. My one eye meets the direction both his shaded eyes are facing. Mid action, this moment in time has stuck with me for 3 years and only took place for a fraction of a second. This action shot (2009) interests me. I want to know what is going to happen next in my ‘Fantasimisic’ mind. I am able to make up a story and separate myself from this city that is constantly alive. It takes me to the scene of a spy movie where you find the photographer in the car taking pictures to document this
suspicious suspect, and sound of the shutter releasing under the music. Next moment the gun fire goes off and the man has a bullet in his head which leaves you completely baffled as to what has just gone on.
This new culture fascinated me, everything was different, road size, road signs, building heights, and the shear scale of it all was ridiculous. I found I was taking photographs of normal everyday things that in England I would find so mundane. Capturing this shot didn’t take a lot for me to think about. The yellow taxis mesmerized me, which becomes obvious as you scroll through other images taken that day. I wanted to capture their presence in the shot and use them to frame the city. Every block you came to there was a fresh sight to look down to road and see the array of taller bigger buildings, so stopping to wait for the pedestrian sign to say ‘Walk’ didn’t make the city flow. Each time you crossed the
road there would be a great deal of people impatiently waiting to get to work, or looking aimlessly into the fascinating sites poising their cameras- one of which was me! On this occasion I was fascinated that only one person was waiting to cross the road- this man in the beige ‘spy’ outfit on captured my gaze because of his shifty manor.




Kully Sidhu

 dragged my friends out during the Christmas holidays once for a random photoshoot, because on this day the weather was just amazing. (It was freezing cold) BUT it was really misty and a little gloomy. It looked like somebody had come around with a smoke machine.

After moving them around and shooting them for about an hour or two with my SLR, we decided to walk home. And obviously they walked ahead because I walk so slow and I noticed you could make out a slight winding path, and in the woods, I just thought it looked intriguing. I decided to shoot them with my trusty disposable camera this time (really does give the best effects sometimes) thinking that by chance, a good shot might come out of it.

And to be honest, I preferred that shot with a £3 disposable camera more than the hundreds I'd taken on my SLR. The disposable camera captured the misty weather a lot better all around, where as the SLR made it look like the mist was in the background.

Sometimes, the just-by-chance shots or the mistake shots are the best. (this is why you should always have a camera with you).



Carley Chiu
Catorgary: Illustration
Course: Graphic design

The image shows a person with a huge eye is looking at a young woman in a see-through box. The see-through box with the young lady is to suggest the female feels trap every time the mysterious eye starts stalking her. There are four eyes appearing in different position behind the square, which is to show he is everywhere.    



Sofie x

Friday, 13 May 2011

Entries Round Two

After the brief was extended in the graphics and illustration categories we received the following entries:

Joseph Horton,
Category: Illustration,
Course: 1st year fashion design

The concept of this piece was celebs exposed to 'stalkers' whether it be fans or the paps the text is personal expriences that happened to them, tweets and tour dates etc. The rips in the paper are to symbolise peep holes and give the element of spying.



Hannah Crackett
Category: Illustration
Course: Fashion Design Yr 2


Simona Franckeviciute
Category: Illustration
Course: Photography

My biggest dream is to make illustrated books full of strange creatures and I can't miss this chance to have a go in Illustration category.








Vivienne Du
Category: Graphic Design
Course: Fine Art




I study Fine Art, but I also work with graphics in fine art. So I didn't know which category I was supposed to put down, but based on my entry, it would be a graphic design piece.




Sofie x

Tuesday, 10 May 2011

Re-Branding



The branding for the zine initially looked like this, the idea was to give the zine a hand-drawn feeling. However it was decided that we needed to appear professional in order to gain the trust of the entrants. 
So the branding changed into this:




Sofie and Abbie x